This new French anti-bullying advert is amazing, it may be the most powerful advert you have ever seen concerning the issue of bullying.
The premise behind the advert is that we wouldn’t tolerate the same kind of bullying in a workplace that many kids deal with daily in school. It aims to raise awareness of school bullying to adults by placing them in the shoes of the victim. The result is a genuinely heartbreaking and thought provoking watch.
Written and directed by Vincent Lobelle of Les Telecreateurs and is actually a promo video for an upcoming documentary on school harassment.
School bullying is a widespread problem in France. According to figures released by the Ministry of National Education, 1.4 million of France’s 12 million pupils encounter harassment in school, that works out at more than one in ten students.
Here in Ireland, a study carried out by Trinity College found that 31% of primary and 16% of secondary students have been bullied at some time.
Bullying is a hard subject to face, it’s difficult to think about and to discuss. The reality is, it’s happening every day, and with the ever expanded social media era its becoming more and more dangerous. Awareness and conversation is the key to fighting it.
At the end of the advert a message flashes across the screen: “A day at work does not look like this. And a day at school?”
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